Deliciously Healthy

Meet The Team & Learn Their Story

Ruben Jr., Ruben Sr. and Marcelo


Here at AVOCARE, we are more than people who make avocado oil, but a family who supports and cares for one another. Working as a family has not only brought us closer together, but it also been one of the main reasons we have been so successful in creating our amazing avocado oil. Today, we will share our story with you in order to help you get to know us better!


Growing up in Northern Mexico until he was 19, Ruben Valdez came to Texas in 1968 with a goal to give more to his growing family. He knew he would have to work very hard to make that happen, so he held various jobs and kept his eye on the prize of owning his own restaurant one day.


Over time, Ruben began to see financial and professional success and saved enough money to finally open that restaurant. He built that restaurant into a successful chain that he eventually sold. Not one to rest on his laurels, he then decided to open a brokerage company in 1990 and has been operating it ever since.


His oldest son, Ruben Jr. followed his footsteps by recognizing the need for a very “unknown” product at the time – avocado oil. In fact, he was so passionate about it that he purchased some bulk avocado oil and bottles to start hand packing it at home.


Ruben Jr. quickly discovered there was a strong demand for an extra virgin version of the avocado oil and found a promising producer in Mexico. They became partners and distributors of AVOCARE Extra Virgin Avocado Oil in the U.S – a venture that turned into a fruitful partnership.


Now our company has not one, but three Valdez family members committed to bringing our customers the highest quality avocado oil you can find on the market. In fact, his youngest son, Marcelo, just graduated from college and is now helping to lead the charge of production ideation and marketing.


Want to learn more about the Valdez family or AVOCARE’s products? Leave your questions below.