Growing up in Northern Mexico until he was 19, founder and CEO of AVOPRODUCTS, Ruben Valdez came to Texas in 1968 with a goal to give more to his family, and knew he would have to work very hard to make that happen. With a dream in his pocket and a growing family for whom to provide, Ruben held various jobs, working hard and keeping his eye on the prize of owning his own business, specifically a restaurant, one day.

Over time, Ruben began to see financial and professional success and saved enough money to finally open that restaurant. He built that first restaurant into a successful chain that he eventually sold. Not one to rest on his laurels, he then decided to open a brokerage company in 1990 and has been operating it ever since.

His oldest son, Ruben, following in the hardworking, passionate footsteps of his father, saw a need for a very “unknown” product at the time – avocado oil. In fact, he was so passionate about it that he purchased some bulk avocado oil and bottles to start hand packing it at home.

Ruben quickly discovered there was strong demand for an extra virgin version of the avocado oil and in time found a promising producer in Mexico who exported top quality avocado oil to France. They became partners and distributors of AVOCARE Extra Virgin Avocado Oil in the U.S. – a venture that turned into a fruitful partnership.

Now the company has not one, but three Valdez family members committed to bringing customers the highest quality avocado oil you can find on the market. In fact, the youngest son, Marcelo, just graduated from college and is now helping to lead the charge on product ideation and marketing.